Taonga Tours

Taonga Tours | Complete Brand & Website Package

Full brand identity development and digital presence for Taonga Tours, a cultural eco-tourism experience based in Māwhera (Greymouth), sharing the richness of Te Ao Māori through guided tours, storytelling, and waiata.

Deliverables:

Brand Strategy & Identity Design
Created a brand that reflects the mana and mauri of the West Coast whenua. Designed an authentic logo inspired by natural elements, Māori symbolism, and the guiding spirit of connection.

Website Design & Build
Developed a fully responsive website:
🌱 www.taongatours.co.nz
Featuring clear navigation, easy booking functionality, storytelling integration, mobile optimisation, and SEO best practices. The website includes a customised booking policy with a gentle, manaaki-led tone to reflect the wairua of the experience.

Social Media Setup
Established and branded Facebook and Instagram business accounts with integrated visuals and bio descriptions that align with the kaupapa of Taonga Tours. Early post strategy supports storytelling and audience engagement.

Print Collateral
Designed matching business cards and flyers that visually tie in with the digital assets, ensuring a cohesive and recognisable identity across all touchpoints.

Tools & Platforms Used:
Wix Studio | Canva | Meta Business Suite | Adobe Illustrator | Google Business Setup

Client Focus:
Taonga Tours is led by a passionate local kaitiaki dedicated to preserving and sharing Māori stories, language, and knowledge. Every design choice honours this purpose — connecting visitors to land, people, and whakapapa.