The Pennylane Beauty Clinic

The Pennylane Beauty Clinic – www.instagram.com/the_pennylane_beauty_clinic/

Working alongside Jessie, founder of The Pennylane Beauty Clinic, has been a journey of empowerment, growth, and glow-ups—both digitally and in real life. Nestled on the West Coast, Pennylane offers a calm, professional space for beauty services delivered with care and expertise. Supporting Jessie through each stage of her business evolution has been a privilege.

From refining her brand visuals to establishing a consistent online presence, we’ve worked closely to bring cohesion and polish to her client-facing platforms. With Jessie’s dedication and vision at the heart of the business, our job was to ensure that everything from her logo to her Instagram grid reflected the quality of what she offers.

Ongoing support included:

Social media content creation and regular, aesthetic-aligned posting

Strategic planning around Instagram’s current algorithm and engagement trends

Updates to brand assets including logo refinement and visual consistency

Branded story highlights, reels, and promotional tiles to showcase services

Alignment of messaging and visuals across platforms to support seasonal promotions and client connection

Jessie’s commitment to her clients shines through everything she does—and it’s been rewarding to help her grow that visibility and confidence online. The Pennylane Beauty Clinic is a space where professionalism meets warmth, and her digital presence now reflects just that.

Follow the journey: @the_pennylane_beauty_clinic