Shanti Therapy

Shanti Therapy | Enhanced Digital & Marketing Support Breakdown

Google Business Listing

Local Visibility & Trust
Set up or optimized a Google Business Listing to enhance local discoverability—ensuring key details like address, contact info, service hours, and offering message clarity for potential clients. Accurate location and clear appointment guidance elevate trust and improve search visibility.

Canva Education

On-Brand Design Empowerment
Provided training on Canva to enable Lindsay to create visually consistent and professional materials—such as appointment reminders, social media graphics, blog banners, and workshop flyers—ensuring brand alignment and reducing reliance on external designers.

Facebook & Instagram Posting Guidance

Social Media Strategy & Content Planning
Developed a posting plan and content framework across Facebook and Instagram, including:

Post formats featuring serene imagery, client testimonials, calming therapy insights, and behind-the-scenes snapshots.

Posting cadence suggestions (e.g., 2–3 times per week) to maintain engagement and visibility.

Hashtag recommendations and caption tips to resonate with local and well-being–focused audiences.

Guidance on leveraging Instagram Stories/Reels for quick tips or mindfulness moments.

Website Updates & SEO

Content Refresh & Technical Enhancements
Supported updates to the website’s core content, including service descriptions, therapist bio, session details, and blog posts—ensuring accuracy, clarity, and resonance with target audiences.

SEO Strategies
Implemented SEO best practices:

Keyword optimization (e.g., "Biodynamic Craniosacral Therapy Greymouth", "relaxation therapy West Coast").

Meta titles/descriptions and alt text for images.

Clear service navigation and internal linking (e.g., About, Investment in Health, Book a Session, Blog).

Encouraged consistent updates (blog content, testimonials) to boost organic reach and engagement.

5. Increasing Client Business & Growth

Client Attraction & Retention Tactics
Developed strategies for attracting and retaining clients by:

Promoting special offers or concession rates (e.g., babies, students, seniors) through social media, email updates, and updated website banners.

Encouraging Google and Facebook reviews to build social proof and credibility.

Sharing calming client testimonials and session insights to nurture an emotional connection.

Highlighting gift vouchers and wellness packages for holidays or life transitions.

Suggesting local collaborations (e.g., with yoga studios, wellness events) and community engagement to broaden reach.

Business Cards

Tangible Brand Touchpoint
Designed visually calming and professional business cards reflecting the Shanti Therapy brand—featuring:

Logo, therapist name (Lindsay Fox), service (Biodynamic Craniosacral Therapy), contact details, and soothing design elements.

Options for dual sides: front with branding; back with appointment instructions


This approach empowers Shanti Therapy with a well-rounded digital and physical marketing foundation enhancing online presence, client engagement, and brand consistency while enabling Lindsay to manage content creation and outreach confidently and independently.

Visit Shanti Therapy at https://www.shantitherapy.co.nz/