How Coastal Designs Marketing Has Helped Businesses in Māwhera (Greymouth) Thrive
- Julia Harvey
- Aug 18
- 3 min read
West Coast businesses are finding new ways to grow and connect with their communities.
One driving force behind this growth is Coastal Designs Marketing, a Greymouth-based digital partner who has been helping local businesses tell their stories, attract new customers, and stand out online.
Over the years, we’ve worked alongside a diverse range of businesses—spanning beauty, music, horticulture, and even community education, offering content creation, social media marketing, photography, videography, logo design, and website management.
Here are some standout case studies showing how we’ve helped (Greymouth) Māwhera businesses succeed.
Case Study 1: The Pennylane Beauty Clinic – Content That Sparkles
Jessie Ann, founder of The Pennylane Beauty Clinic, wanted her artistry in nails, to shine beyond the walls of her clinic.
Our Work:
Created social media marketing strategies tailored to her ideal clients.
Delivered high-quality photography and videography to showcase her skills.
Designed engaging content campaigns highlighting services and seasonal trends.
Impact: Pennylane Beauty Clinic has built a loyal online following, grown its client base, and established itself as a go-to beauty clinic on the West Coast.
Recently, we have handed this back to Jessie as she has grown in confidence & is ready to take this on herself. The ultimate win as a content creator is seeing our clients' confidence grow!
Congratulations Jessie & The Pennylane Beauty Clinic
Case Study 2: Rock the Winter Blues – Music, Community, Connection
The Rock the Winter Blues festival in Blackball needed an online presence to match its powerful kaupapa: music, connection, and fundraising for the Roa Rescue Helicopter.
Our Work:
Delivered strategic social media campaigns to grow anticipation.
Produced digital assets and content for posters, ads, and promotions.
Focused on targeted engagement to maximise ticket sales and sponsorship.
Impact: The event was the biggest night blackball has seen in years!!! This event attracted record engagement online and amplified its fundraising purpose—thanks to visibility across multiple platforms.
Case Study 3: The Grey Area Nursery – Growing Online Presence
Led by Ra Clay, The Grey Area Nursery is more than a garden—it’s a food forest and a centre for learning about food sovereignty and West Coast living.
Our Work:
Captured photography and videography of the nursery and workshops.
Designed a brand identity and logo reflecting authenticity.
Built and managed a functional, user-friendly website.
Impact: The Grey Area Nursery now has a strong digital presence that matches its real-world mana, helping Ra share his kaupapa and expand his reach.
Case Study 4: It’s Not the Dog We’re Training – From Local Classes to National Reach
Katie & Dean Shannon, well-known West Coast dog educators, launched their book “It’s Not the Dog We’re Training”, a unique approach to empathy, dog handling, and human connection.
Our Work:
Supported their business with digital campaigns and online visibility (social media establishments & 9 months of management).
Developed social media content strategies that included video snippets, quotes, and educational posts.
Produced online videos and photography to showcase their classes, events, and community talks.
Created Videos for YouTube of their dog obedience classes
Increased book sales
Helped establish a consistent social media presence that built a recognisable online identity
Impact: The Shannons have grown from being respected local educators to becoming recognised across Aotearoa. Their book gained strong traction online, their classes reached larger audiences, and media coverage (TV, The Press, and RNZ) was amplified by consistent digital storytelling and engagement strategies.
Why Coastal Designs Marketing Works for West Coast Businesses
What makes our work effective is that we don’t just create content—we create strategic, authentic digital stories.
AI & SEO Optimisation: Every post, website, and campaign is designed to be visible not only in Google searches but also in emerging AI search tools.
Visual Storytelling: From videography to photography, we capture the heart of each business.
Community Focus: Our work is grounded in the West Coast way of life, ensuring content feels relatable, authentic, and real.
All-in-one Support: From logo design to website management, we handle the digital side so businesses can focus on their craft.
Building the Future of Business in Māwhera
From beauty clinics to dog training classes, from music festivals to nurseries, Coastal Designs Marketing is proud to stand alongside West Coast businesses, helping them grow online and connect with audiences near and far.
As the digital landscape shifts, our focus remains the same: empowering local businesses to be visible, authentic, and impactful.
Get in touch today to discover how we can create the content your business needs to thrive.
Comments